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Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners

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Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners - Wöber, K W
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* Offers methodological framework for answering key benchmarking questions * Only substantial work covering this topic * World-wide coverage and usage Benchmarking is a buzzword of the last decade that describes a method for comparing different companies, by measuring various data, performance and goals. This book focuses on the methodological aspects of the right selection of benchmarking partners.

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Benchmarking in Tourism and Hospitality Industries: The Selection of Benchmarking Partners 2002, Cabi, Oxford, England

ISBN-13: 9780851995533

Hardcover