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Becoming Essential: For Associations, the Question Is: Do You Want to Survive, or Do You Want to Thrive?

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Becoming Essential: For associations, the question is: Do you want to survive, or do you want to thrive? - Meyers, James E
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A mix of high-level strategy and on-the-ground, forward-looking tactics for content creation, marketing, education and more, Becoming Essential is about more than buzzwords or fads. It's a game plan for association leaders who are are ready to elevate their organizations and make them truly essential-to their members and to the world.

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Becoming Essential: For associations, the question is: Do you want to survive, or do you want to thrive? 2018, Imagination Publishing

ISBN-13: 9780578410890

Hardcover