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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power - D'Aveni, Richard A
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Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily.

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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power 2009, Harvard Business Review Press, Boston, MA

ISBN-13: 9781422103159

Hardcover