A Practical Guide to Using the Media; Second edition of a top-selling Politico's Guide; A must for all campaigners, communicators, press officers, and students of the media. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards, in this new, updated and expanded edition of his best-selling book Be Your Own Spin Doctor, shows that spin doctoring is a new phrase to describe a very old practice. The author explains how all organisations, from political ...
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A Practical Guide to Using the Media; Second edition of a top-selling Politico's Guide; A must for all campaigners, communicators, press officers, and students of the media. Spin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards, in this new, updated and expanded edition of his best-selling book Be Your Own Spin Doctor, shows that spin doctoring is a new phrase to describe a very old practice. The author explains how all organisations, from political parties, to community campaigns, to small businesses and charities can use the techniques of spin to protect their reputations, get their messages across, and win public support. The book looks at practical ways to gain coverage in the media, to create eye-catching news releases and photo-opportunities, to give memorable interviews, and how to avoid the traps that journalists set. Fresh, funny, and packed with insider tips, tricks of the trade and useful warnings, Be Your Own Spin Doctor is essential reading for everyone interested in the workings of the media.
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Add this copy of Be Your Own Spin Doctor: a Practical Guide to Using the to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2005 by Politico's Publishing Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9781842751367.
Add this copy of Be Your Own Spin Doctor: a Practical Guide to Using the to cart. $18.23, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2005 by Politico's Publishing Ltd.
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Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Be Your Own Spin Doctor to cart. $35.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Politico' s Publishing Ltd.
