This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
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This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
Read Less
Add this copy of Basics of Marketing to cart. $100.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by LAP LAMBERT Academic Publishin.
