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B = mc2: Business Strategy For a Multidimensional World

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B = mc2: Business Strategy For a Multidimensional World - Greenfield, Jack, and Hastings, Gregory, and Dubray, Jean-Jacques
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"The Platform" which was pioneered independently by Amazon and Apple over the last decade is creating a highly disruptive environment, introducing a discontinuity at all levels: economic, financial, political and social. Market structures and Industry boundaries are about to shift in unforeseeable ways, and every space should be considered uncontested. There is simply no amount of historical patterns, cost cutting, dashboards, 4 square frameworks or sustainable evolutions that can prepare an organization to transition into ...

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B = mc2: Business Strategy For a Multidimensional World 2012, Createspace Independent Publishing Platform

ISBN-13: 9781481181303

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