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Awareness Campaigns Are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing

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Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing - Walsh-Phillips, Kim J
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Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers. Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn: -How to uncover the right messaging and marketing channels to attract the best customers for your business -The proven formula to make ...

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Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing 2012, I&k Publishing

ISBN-13: 9780615641744

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