In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention ...
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In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.
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Add this copy of The Attention Economy: Understanding the New Currency to cart. $4.24, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Harvard Business Review Press.
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Add this copy of The Attention Economy: Understanding the New Currency to cart. $4.25, very good condition, Sold by Housing Works Online Bookstore rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2002 by Harvard Business Review Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of The Attention Economy: Understanding the New Currency to cart. $32.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2002 by Harvard Business Review Press.
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Add this copy of The Attention Economy: Understanding the New Currency to cart. $80.29, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2002 by Harvard Business Review Press.
