The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views ...
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The advertising industry in America exists in a paradox -- while it's all but impossible to go a day without being exposed to the work of leading figures in the advertising business, very little is known about the people behind the ads and the process by which they're created. Filmmaker Doug Pray offers a rare look inside the business of advertising in the documentary Art & Copy, in which he profiles a number of the most respected men and women in the ad game as they talk about their work, their motivations, and their views on the creative process. Pray's interview subjects include Lee Clow, who created memorable television spots for Apple's Macintosh computer and later their iPod MP3 player; Rich Silverstein and Jeff Goodby, who gave new life to the dairy industry with the "Got Milk?" campaign; Hal Riney, who helped put Ronald Reagan in the White House with his "Morning in America" TV spot; George Lois, who remade popular culture by coining the slogan "I Want My MTV"; and Mary Wells, the first woman to run a major ad agency and the creator of the "I (heart) New York" campaign. Sponsored in part by the One Club, an organization dedicated to excellence in advertising, Art & Copy received its world premiere at the 2009 Sundance Film Festival. Mark Deming, Rovi
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Add this copy of Art & Copy: Inside Advertising's Creative Revolution to cart. $2.24, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2010 by Seventh Art Releasing.
Add this copy of Art & Copy: Inside Advertising's Creative Revolution to cart. $3.99, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by PBS.
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Very good. 2010 Run time: 90. Providing great media since 1972. All used discs are inspected and guaranteed. Digital copy/codes may be expired or not included. We ship orders daily and Customer Service is our top priority!
Add this copy of Art & Copy: Inside Advertising's Creative Revolution to cart. $4.99, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by PBS.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. 2010 Run time: 90. Providing great media since 1972. All used discs are inspected and guaranteed. Digital copy/codes may be expired or not included. We ship orders daily and Customer Service is our top priority!
My husband loved this movie so much he has lent it to three friends. It really showes you haw marketing yourself (or your product) can be so important. Interesting information presented in a easy to sit back and watch style.
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