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Applying Predictive Analytics: Finding Value in Data - McCarthy, Richard V., and McCarthy, Mary M., and Ceccucci, Wendy
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This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life example of how business analytics have been used ...

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Applying Predictive Analytics: Finding Value in Data 2022, Springer Nature Switzerland AG, Cham

ISBN-13: 9783030830724

2nd edition 2022

Paperback

Applying Predictive Analytics: Finding Value in Data 2021, Springer, Cham

ISBN-13: 9783030830694

2nd 2022 edition

Hardcover

Applying Predictive Analytics: Finding Value in Data 2019, Springer Nature Switzerland AG, Cham

ISBN-13: 9783030140373

Hardcover