A brazenly funny . . . and hard-hitting book. -- Publishers Weekly He [Bob Garfield] is irreverent, funny and tough. -- USA Today If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin. -- Miami Herald And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't ...
Read More
A brazenly funny . . . and hard-hitting book. -- Publishers Weekly He [Bob Garfield] is irreverent, funny and tough. -- USA Today If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin. -- Miami Herald And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes: Consistency of ethical principles has never been the advertising industry's strongest suit. Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards. My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears. And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.
Read Less
Add this copy of And Now a Few Words From Me: Advertising's Leading to cart. $4.17, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by McGraw-Hill Companies.
Add this copy of And Now a Few Words From Me: Advertising's Leading to cart. $4.17, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2004 by McGraw-Hill Companies.
Add this copy of And Now a Few Words From Me: Advertising's Leading to cart. $4.19, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2004 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Light edge wear. Spine creased, but binding still solid. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of And Now a Few Words From Me to cart. $28.08, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2004 by The McGraw-Hill Company.
Add this copy of And Now a Few Words From Me: Advertising's Leading to cart. $33.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by McGraw Hill.
Add this copy of And Now a Few Words From Me: Advertising's Leading to cart. $120.24, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by McGraw Hill.
