Analyzing and Reporting Focus Group Results

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their ... Read More

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips. Read Less

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  	This is a digital edition of this title. Rent eBook (3 Options) 90 Day Rental: $39.00 (Expires Jul 29, 2024) 120 Day Rental: $44.00 (Expires Aug 28, 2024) 180 Day Rental: $49.00 (Expires Oct 27, 2024) Buy eBook Lifetime Access: $71.00 Title: Analyzing and Reporting Focus Group Results by Richard A. Krueger Publisher: SAGE Publications, Inc. (US) Print ISBN: 9780761908166, 0761908161 eText ISBN: 9781506339177 Edition: 1997 1st edition Format: EPUB eBook	$39.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ