Analyzing Music in Advertising: Television Commercials and Consumer Choice

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? ... Read More

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakj???r sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $32.45 (Expires Dec 25, 2024) 365 Day Rental: $38.35 (Expires Jun 28, 2025) Buy eBook Lifetime Access: $58.99 Title: Analyzing Music in Advertising by Nicolai Graakjaer Publisher: Taylor & Francis Print ISBN: 9781138781085, 1138781088 eText ISBN: 9781317671893 Edition: 2014 1st edition Format: EPUB eBook	$32.45 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ