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An Evening with W.O. Mitchell: A Collection of the Author's Best-Loved Performance Pieces

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An Evening with W.O. Mitchell: A Collection of the Author's Best-Loved Performance Pieces - Mitchell, W O (Read by)
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Why put any effort into trying to sell to stubborn, obnoxious, and belligerent customers (SOBs)? Most sales trainers don't even mention them: they only amount to about ten percent of your client base, and it's much easier to sell to people who are friendly, likeable, and reasonable, right? Wrong! As salesman extraordinaire Dave Anderson points out in How to Deal with Difficult Customers, ten percent of your business adds up to a very large amount of money over the course of a career, and you're going to have to work ...

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