The method of paired comparisons is used to measure individuals' preference orderings of items presented to them as discrete binary choices. This paper reviews the theory and application of the paired comparison method, describes a new computer program available for eliciting the choices, and presents an analysis of methods for scaling paired choice data to estimate an interval scale measure of preference. A new procedure for isolating an individual's inconsistent choices is described. Using data from five empirical studies ...
Read More
The method of paired comparisons is used to measure individuals' preference orderings of items presented to them as discrete binary choices. This paper reviews the theory and application of the paired comparison method, describes a new computer program available for eliciting the choices, and presents an analysis of methods for scaling paired choice data to estimate an interval scale measure of preference. A new procedure for isolating an individual's inconsistent choices is described. Using data from five empirical studies, the reliability of respondents' paired choices is assessed using measures of internal reliability, choice consistency, and test-retest reliability.
Read Less
Add this copy of An Enquiry Into the Method of Paired Comparison: to cart. $15.10, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Createspace Independent Publishing Platform.
Add this copy of An Enquiry Into the Method of Paired Comparison: to cart. $38.69, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2015 by CreateSpace Independent Publis.
Add this copy of An Enquiry Into the Method of Paired Comparison: to cart. $69.35, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2015 by CreateSpace Independent Publis.
Add this copy of An Enquiry into the Method of Paired Comparison: to cart. $16.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2012 by Createspace Independent Publishing Platform.
Add this copy of An Enquiry Into the Method of Paired Comparison: to cart. $40.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2012 by CreateSpace Independent Publis.
