Excerpt from An Empirical Study of the Industrial Marketing Mix This paper investigates on the basis of data collected through the advisor research project [2] how personal selling, advertising and technical service expenditures are related to industrial products' gross contribution to profits. Our decision to use the gross contribution to profits as a measure to be related to these budgeted marketing activities comes from the fact that the gross contribution to profits is made up of three components unit price, average ...
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Excerpt from An Empirical Study of the Industrial Marketing Mix This paper investigates on the basis of data collected through the advisor research project [2] how personal selling, advertising and technical service expenditures are related to industrial products' gross contribution to profits. Our decision to use the gross contribution to profits as a measure to be related to these budgeted marketing activities comes from the fact that the gross contribution to profits is made up of three components unit price, average total cost, and quantity sold which could all be influenced by the level of these marketing activities. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Add this copy of An Empirical Study of the Industrial Marketing Mix to cart. $57.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Forgotten Books.
