An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization. It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a structuring device has had a ...
Read More
An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization. It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It will argue that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams of economic activity. This invaluable book will appeal to academics, postgraduate and undergraduate students in the fields of trade mark law, business organization, intellectual property and law and economics. Solicitors and other professionals specializing in trade mark law and/or marketing will also find much to interest them in this insightful book. Contents: 1. Trade Marks in Modern Commercial Life; 2. The Legal Nature of a Trade Mark as a Marketing Resource and a Structuring Device; 3. The Marketing Power of Trade Marks; 4. Trade Marks and the Organization of Economic Activity; 5. An Economic Perspective on Trade Mark Law; 6. Concluding Thoughts; Index
Read Less
Add this copy of An Economic Perspective on Trade Mark Law (New Horizons to cart. $131.92, like new condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2011 by Edward Elgar Pub.
Add this copy of An Economic Perspective on Trade Mark Law to cart. $185.15, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2011 by Edward Elgar Publishing Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. New Horizons in Intellectual Property series . Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of An Economic Perspective on Trade Mark Law (New Horizons to cart. $185.16, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by Edward Elgar Publishing.
