Why do we attempt to justify decisions that are clearly irrational? The answer lies in "cognitive dissonance," the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
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Why do we attempt to justify decisions that are clearly irrational? The answer lies in "cognitive dissonance," the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
Read Less
Add this copy of An Analysis of Leon Festinger's A Theory of Cognitive to cart. $8.42, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Macat Library.
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