From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual wear for town and country, travel and leisure, was at the centre of this shift. Sportswear provided busy career women, college girls and housewives with clothes that could be worn on all occasions.Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of ...
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From the end of the 1930s through the 1940s, the New York fashion industry came into its own. Sportswear, which had evolved from its sporting origins to include simple casual wear for town and country, travel and leisure, was at the centre of this shift. Sportswear provided busy career women, college girls and housewives with clothes that could be worn on all occasions.Drawing on a wonderful array of sources, from fashion magazines to department store records, this book is the rich and absorbing narrative and analysis of how New York sportswear evolved to become the definitive American style and how a modern fashion aesthetic was born. The story that unfolds reveals, with the aid of some wonderful illustrations, how New York's emergent style became dynamic and modern, like the city itself, expressive of the American ideal of athletic, long-limbed women; and how it tapped into both metropolitan Americanness and the America of wide-open spaces.It explores the designers, such as Claire McCardell, Clare Potter and Tina Leser, themselves embodiments of the modern, active woman, and how they gave middle class American women New York sportswear as an alternative to Parisian-inspired designs. It looks for the first time at how its style connected not just to ideals of patriotism and democracy, but to current notions of cleanliness and hygiene, and for example, to 1930s theories of body image, and contemporary dance.
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Add this copy of American Look: Fashion and the Image of Women in 1930'S to cart. $17.47, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2008 by I.B. Tauris.
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Very Good. Book. 8vo-over 7¾-9¾" tall. A clean and unmarked softcover with an "opened-only-a-few-times" look & feel. No notable up-turns to the paper-boards' corners. Illustrated. Stored in sealed plastic protection and mailed (bubble-wrapped) in a sturdy Jiffy Rigi Bag envelope. We ship daily from Roswell, Ga. Serving satisfied customers since 1999.
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Fine. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of American Look: Fashion and the Image of Women in 1930's to cart. $37.52, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2008 by I. B. Tauris & Company.
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New. Trade paperback (US). Glued binding. 256 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
