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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company - Hoffman, Bryce G
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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, ...

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American Icon: Alan Mulally and the Fight to Save Ford Motor Company 2013, Crown Currency, New York

ISBN-13: 9780307886064

Trade paperback

American Icon: Alan Mulally and the Fight to Save Ford Motor Company 2012, Crown Business, New York, NY

ISBN-13: 9780307886057

Hardcover

American Icon: Alan Mulally and the Fight to Save Ford Motor Company 2012, Tantor Audio, Old Saybrook

ISBN-13: 9781452638133

Library edition

Audiobook CD

American Icon: Alan Mulally and the Fight to Save Ford Motor Company 2012, Tantor Audio, Old Saybrook

ISBN-13: 9781452658131

MP3 format