Both eclipsed and influenced by television American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of 60s advertisements. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness made their way ...
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Both eclipsed and influenced by television American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of 60s advertisements. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness made their way into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. Marketing specialists studied focus groups with furious determination to figure out how to best communicate to a mass audience, thus producing such dumbed-down gems as the slogan "Sisters are different from brothers," used for an African-American hair product. By the end of the decade, print ads began to recoup, gaining in originality and creativity as they began to focus on target audiences by carefully choosing placement in smaller publications. A fascinating study of mass culture dissemination in a post-hipple television-obsessed nation, this thick volume delivers an exhaustive and nostalgic overview of 70s advertising.
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Add this copy of All-American Ads of the 70s to cart. $25.38, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Taschen GmbH.
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Fine. Text in English, French, German. 640 p. Language: german-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of 70s All-American Ads to cart. $33.49, like new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2022 by Taschen GmbH.
Add this copy of 70s All-American Ads to cart. $33.49, very good condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2022 by Taschen GmbH.
Add this copy of All-American Ads of the 70s to cart. $35.83, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by Taschen GmbH.
Choose your shipping method in Checkout. Costs may vary based on destination.
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New. Text in English, French, German. 640 p. Language: german-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of 70s All-American Ads to cart. $35.84, new condition, Sold by Ebooksweb rated 3.0 out of 5 stars, ships from Bensalem, PA, UNITED STATES, published 2022 by Taschen GmbH.
