"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent. Over the next three ...
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"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex SteinweissAlex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent. Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold. The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.
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Add this copy of Alex Steinweiss: the Inventor of the Modern Album Cover to cart. $80.00, Sold by Weller Book Works, A.B.A.A. rated 4.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2011 by Taschen.
Edition:
2011, Taschen
Details:
Publisher:
Taschen
Published:
2011
Alibris ID:
16216501635
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Add this copy of Alex Steinweiss: the Inventor of the Modern Album Cover to cart. $110.00, new condition, Sold by Hennessey + Ingalls rated 4.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2011 by Taschen.
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Seller's Description:
New. The man who launched the Golden Age of album cover design ''I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music. '--Alex Steinweiss' Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records' young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia--combining bold typography with modern, elegant illustrations--took the industry by storm and revolutionized the way records were sold. Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known--but included here--are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss' personal recollections from an epic career; and extensive ephemera from the Steinweiss archive. Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version. Over three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known--but included here--are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller; Steinweiss' personal recollections from an epic career; and extensive ephemera from the Steinweiss archive. Record collectors and graphic designers rejoice! Previously available in a limited edition, the book is finally available in an affordable trade version. BEAUTIFUL COPY! ! !
Add this copy of Steinweiss: the Inventor of the Modern Album Cover to cart. $134.50, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Taschen America Llc.
Add this copy of Steinweiss: the Inventor of the Modern Album Cover to cart. $266.20, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2015 by Taschen America Llc.
