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Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success

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Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success - Perkin, Neil
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Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring ...

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Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success 2022, Kogan Page Ltd, London

ISBN-13: 9781398605107

Trade paperback

Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success 2022, Kogan Page Ltd, London

ISBN-13: 9781398605121

Hardcover