By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this ...
Read More
By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this highly acclaimed book is essential reading. 'Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today.' David Patton, European Vice-President of Marketing, Sony PlayStation 'A much needed contribution to the practice of marketing ... the reader will be greatly rewarded by this splendid book.' Professor Gerald Zaltman, Harvard Business School 'We need to rethink branding in terms of concept not image. This book brings the whole subject up to date.' Hermann Hauser, entrepreneur and co-founder of Amadeus Capital
Read Less
Add this copy of After Image to cart. $18.59, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2002 by Profile Books Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of After Image: Mind-Altering Marketing to cart. $23.00, very good condition, Sold by Hourglass Books rated 4.0 out of 5 stars, ships from Vancouver, BC, CANADA, published 2002 by HarperCollins Business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good in Very Good, Not Price Clipped jacket. Book Complete number line from 1 to 9; some edge wear to boards and dust jacket; light remainder line on bottom edge; otherwise a solid, clean copy with no marking or underlining; a very good reading or study copy; dust jacket is protected by a mylar cover; 288 pages.
Add this copy of After Image: Mind-Altering Marketing to cart. $23.34, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2003 by Profile Books(GB).
Add this copy of After Image: Mind-Altering Marketing to cart. $25.60, good condition, Sold by Seagull Bookshop rated 5.0 out of 5 stars, ships from Hove, EAST SUSSEX, UNITED KINGDOM, published 2002 by Harper Collins Business.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good in Good jacket. Size: 6x1x9; Has some light general reading/shelfwear, with tanning to page edges-otherwise, this is a clean, tight copy. Dispatch within 24hrs from the UK.
Add this copy of After Image: Mind-Altering Marketing to cart. $31.79, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2003 by Profile Books(GB).
Add this copy of After Image: Mind-Altering Marketing to cart. $43.98, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Profile Books Ltd.
Add this copy of After Image Marketing in the Century to cart. $48.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by HarperCollins Business.
