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Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

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    eBook icon EPUB eBook African Luxury Branding

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    • Title: African Luxury Branding by Mehita Iqani
    • Publisher: Taylor & Francis
    • Print ISBN: 9781032129617, 1032129611
    • eText ISBN: 9781000814187
    • Edition: 2023 1st edition
    • Format: EPUB eBook
    $14.85
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