With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource ...
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With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa's businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa's unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a "media dark" continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
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Add this copy of Africa Rising: How 900 Million African Consumers Offer to cart. $1.68, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2008 by Pearson P T R.
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Africa Rising: How 900 Million African Consumers Offer to cart. $2.48, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2008 by Wharton School Publishing.
Add this copy of Africa Rising: How 900 Million African Consumers Offer to cart. $2.48, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Wharton School Publishing.
Add this copy of Africa Rising: How 900 Million African Consumers Offer to cart. $4.19, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by FT Press.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Good. There is either a name, note, or inscription on the inside cover. We flipped through this book and didn't notice any notes or underlines. Minor shelf wear. Very slight shelf wear to the dust jacket. This is a hardcover copy. Fast Shipping-Each order powers our free bookstore in Chicago and sending books to Africa!
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Add this copy of Africa Rising: How 900 Million African Consumers Offer to cart. $14.68, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2014 by Addison Wesley.
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I am under impression of a book by Vijay Mahajan "Africa Rising" which I read in the past days. The author shows that Africa is one of the world fastest growing continent in the world. Although it has population amounting to 900 millions consumers, it is still underestimated. Mahajan is of the opinion that Africa is an attractive opportunity for investors and entrepreneurs. These opportunities should compensate existing economic, infrastructural and social difficulties. The message of this book is as follows: Africa is rising - be prepared!
Excellent book, really worth reading. (Magdalena Szarafin)
