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Advertising to Children on TV: Content, Impact, and Regulation

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Advertising to Children on TV: Content, Impact, and Regulation - Gunter, Barrie, and Oates, Caroline, and Blades, Mark
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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In

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Advertising to Children on TV: Content, Impact, and Regulation 2005, Routledge, Oxford

ISBN-13: 9780805858303

Trade paperback

Advertising to Children on TV: Content, Impact, and Regulation 2004, Routledge, Oxford

ISBN-13: 9780805844887

Hardcover