This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ... and managing of it are the work of the advertising manager who is not afraid to extend his activities beyond the mere filling of space in publications. The function of the employee's magazine is to build good will; to promote that intangible asset "shop spirit," esprit! de corps--whereby the man in ...
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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ... and managing of it are the work of the advertising manager who is not afraid to extend his activities beyond the mere filling of space in publications. The function of the employee's magazine is to build good will; to promote that intangible asset "shop spirit," esprit! de corps--whereby the man in the shop is made to feel an interest in his work beyond the amount contained in his weekly pay envelope. In the days that have gone this "shop-spirit" was largely a matter of chance. If the shop had for a superintendent a man who, consciously or unconsciously, established this feeling of good will, well and good--that shop prospered and probably knew little of labor trouble. But as the laws and principles of the science of business, of management, have become better known and more firmly established, this haphazard plan of building good will has become obsolete, to be succeeded by definite plans and policies. And that these definite plans have been successful is proved by the fact that in many plants labor turnover has been reduced to a surprisingly small percentage. The employee's magazine, properly edited, can be made of great value in this process of establishing an esprit' de corps, of building good will. The editorial policy should be, in a general way, the policy governing the newspaper that serves a small community. For the employee's house organ is the newspaper of the plant. And as the small town newspaper to be successful, must be the genuine friend of the people in the community that it serves, so must the employee's paper be the real friend of the men. It must treat of things in a friendly way; it must radiate a spirit of good fellowship, and sound a distinct note of optimism. It must not be preachy, for...
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Add this copy of Advertising the Technical Product to cart. $63.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2016 by Palala Press.