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Advertising in Contemporary Society: Perspectives Toward Understanding

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Advertising in Contemporary Society: Perspectives Toward Understanding - Rotzoll, Kim B, and Haefner, James E, and Hall, Steven R
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Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

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Advertising in Contemporary Society: Perspectives Toward Understanding 1996, University of Illinois Press, Urbana-Champaign, IL

ISBN-13: 9780252065422

3rd Revised edition

Trade paperback

Advertising in Contemporary Society: Perspectives Toward Understanding 1986, Thomson South-Western, Cincinnati, OH

ISBN-13: 9780538195027

Unknown binding

Advertising in contemporary society : perspectives toward understanding 1976, Grid, Columbus, Ohio

ISBN-13: 9780882441061