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Advertising as communication

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Advertising as Communication - Dyer, Gillian
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Advertising as Communication 2015, Routledge, London

ISBN-13: 9781138136670

Hardcover

Advertising as Communication 1982, Routledge, Oxford

ISBN-13: 9780415027816

Revised edition

Trade paperback

Advertising as Communication 1982, Methuen Publishing, London, England

ISBN-13: 9780416745306

Trade paperback