Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accomplish this and get the best results. More visual than ever, the thoroughly revised fifth edition provides an innovative, integrated learning experience for your students. It continues the O'Guinn, Allen, and Semenik tradition of providing a solid understanding of advertising strategy through a clearly written text, coupled with more ...
Read More
Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International Edition illustrates how to most effectively accomplish this and get the best results. More visual than ever, the thoroughly revised fifth edition provides an innovative, integrated learning experience for your students. It continues the O'Guinn, Allen, and Semenik tradition of providing a solid understanding of advertising strategy through a clearly written text, coupled with more than 500 of the most contemporary ads and exhibits. A leader in its emphasis on integrated brand promotion, it combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the hottest topics and latest trends. Packed with practical applications and insight, the book presents concepts in the context of real advertising practice-- beginning with the table of contents, which follows the same process as an advertising agency. Adding to its robust instructor's resources, the fifth edition includes a new media-rich PowerPoint (R) presentation with embedded video. Students also will be enthralled and inspired by the award-winning Clios DVD.
Read Less
Add this copy of Advertising and Integrated Brand Promotion to cart. $26.15, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2009 by South Western College.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1800grams, ISBN: 9780324568677.