Advertising Theory and Practice is a comprehensive guide to the principles and practices of advertising. Written by Charles Harold Sandage, a renowned advertising expert, the book provides a detailed analysis of the advertising industry, including its history, evolution, and current trends. It covers topics such as consumer behavior, market segmentation, advertising research, creative strategy, media planning, and evaluation of advertising effectiveness.The book is divided into three parts. Part one provides an overview of ...
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Advertising Theory and Practice is a comprehensive guide to the principles and practices of advertising. Written by Charles Harold Sandage, a renowned advertising expert, the book provides a detailed analysis of the advertising industry, including its history, evolution, and current trends. It covers topics such as consumer behavior, market segmentation, advertising research, creative strategy, media planning, and evaluation of advertising effectiveness.The book is divided into three parts. Part one provides an overview of the advertising industry, its history, and its role in the economy. Part two focuses on the process of creating effective advertising campaigns, from research and analysis to creative development and media planning. Part three discusses the evaluation of advertising effectiveness, including measurement techniques and the use of data analytics.Throughout the book, Sandage emphasizes the importance of understanding the consumer and the market, and he provides numerous examples and case studies to illustrate key concepts. The book is written in an accessible style and is suitable for students and professionals alike.Overall, Advertising Theory and Practice is an essential resource for anyone interested in understanding the principles and practices of advertising. It provides a comprehensive overview of the industry and offers practical insights into creating effective advertising campaigns.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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Add this copy of Advertising Theory and Practice to cart. $86.40, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Literary Licensing, LLC.
Add this copy of Advertising Theory and Practice to cart. $90.26, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2012 by Literary Licensing, LLC.
Add this copy of Advertising Theory and Practice to cart. $100.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2012 by Literary Licensing, LLC.
Add this copy of Advertising Theory And Practice to cart. $102.74, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2012 by Literary Licensing, LLC.
Add this copy of Advertising Theory and Practice to cart. $29.26, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by Addison-Wesley Longman Ltd.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising Theory and Practice to cart. $66.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1989 by Addison-Wesley Longman Ltd.
Add this copy of Advertising Theory and Practice (Irwin Series in to cart. $6.28, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1983 by Richard D. Irwin Inc.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising Theory and Practice (Irwin Series in to cart. $6.28, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1983 by R.D. Irwin.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of Advertising Theory and Practice to cart. $18.00, very good condition, Sold by Between the Covers-Rare Books rated 4.0 out of 5 stars, ships from Gloucester City, NJ, UNITED STATES, published 1979 by Irwin.
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Very Good. Tenth edition. Very good plus. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information.
Add this copy of Advertising: Theory and Practice to cart. $14.50, good condition, Sold by Shoemaker Booksellers rated 4.0 out of 5 stars, ships from Gettysburg, PA, UNITED STATES, published 1967 by Richard D. Irwin, Inc..
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Very Good- No Dust Jacket. 8vo-over 7¾"-9¾" tall. 710 pp. Original blue cloth covers w/ title in gilt. Spine and edges a bit sunned. Light foxing to edges of text block and endpapers. Previous owner's name on front blank endpaper. Illust. w/ color and b/w photos and figures.
