The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing useof nontraditional and interactive media, including interactive television and the Internet.
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The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing useof nontraditional and interactive media, including interactive television and the Internet.
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Add this copy of Advertising Media Planning, Sixth Edition" to cart. $13.10, new condition, Sold by Chidoc5 Rare Books rated 3.0 out of 5 stars, ships from Highland Park, IL, UNITED STATES, published 2002 by McGraw-Hill.
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New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
Add this copy of Advertising Media Planning 7th Ed to cart. $108.10, new condition, Sold by ASHFORDBOOKSTORE, ships from Weybridge, SURREY, UNITED KINGDOM.
Add this copy of Advertising Media Planning, Seventh Edition to cart. $112.00, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA.
