A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research. A hands-on overview of advertising media today, Advertising ...
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A quick-access reference to every essential mediarelated term and concept After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign. Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research. A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for: Definitions of key concepts Inside tips on effective media planning Practical tips on the dynamics of media planning and buying
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Add this copy of Advertising Media a-to-Z to cart. $14.02, new condition, Sold by Opa! Books rated 5.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 2003 by McGraw Hill.
Add this copy of Advertising Media a-to-Z to cart. $14.02, new condition, Sold by Cronus Books rated 5.0 out of 5 stars, ships from Carson City, NV, UNITED STATES, published 2003 by McGraw Hill.
Add this copy of Advertising Media a-to-Z to cart. $14.99, very good condition, Sold by Meadeco Media rated 4.0 out of 5 stars, ships from VINE GROVE, KY, UNITED STATES, published 2003 by McGraw-Hill Education.
Add this copy of Advertising Media A-To-Z to cart. $22.64, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2003 by McGraw-Hill Companies.
Add this copy of Advertising Media A-To-Z to cart. $24.23, new condition, Sold by Ambis Enterprises LLC rated 3.0 out of 5 stars, ships from Benton Harbor, MI, UNITED STATES, published 2003 by McGraw-Hill Companies.
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New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're a small town bookstore that loves books and loves it's customers! Buy from US! Trade paperback (US). Glued binding. 368 p.
Add this copy of Advertising Media A-To-Z to cart. $42.89, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2003 by McGraw-Hill Companies.
Add this copy of Advertising Media a-to-Z to cart. $45.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw Hill.
