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Advertising Management

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Advertising Management - Jugenheimer, Donald W, and Kelley, Larry D, and Monroe, Fogarty Klein
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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

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    • Title: Advertising Management by Donald W Jugenheimer; Larry D Kelley; Fogarty Klein Monroe
    • Publisher: Taylor & Francis
    • Print ISBN: 9781138178199, 1138178195
    • eText ISBN: 9781317477648
    • Edition: 2016 1st edition
    • Format: EPUB eBook
    $45.65
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