This work features from low-budget local campaigns to big-budget national television spots. Advertising Copywriting provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
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This work features from low-budget local campaigns to big-budget national television spots. Advertising Copywriting provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Read Less
Add this copy of Advertising Copywriting to cart. $158.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Ntc Business Books.