Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses. Read More

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $47.70 (Expires Jan 15, 2025) 60 Day Rental: $63.60 (Expires Feb 14, 2025) 90 Day Rental: $79.50 (Expires Mar 16, 2025) 120 Day Rental: $95.40 (Expires Apr 15, 2025) 180 Day Rental: $103.35 (Expires Jun 14, 2025) Buy eBook Lifetime Access: $159.00 Title: Advances in National Brand and Private Label Marketing Publisher: Springer Nature Print ISBN: 9783031065804, 3031065808 eText ISBN: 9783031065811 Edition: 2022 Format: EPUB eBook	$47.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ