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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication - Bigne, Enrique (Editor), and Rosengren, Sara (Editor)
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Publication in the field of economic sciences Collection of essays on advertising, communication, marketing and media management Essays on advertising effectiveness

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Advances in Advertising Research X: Multiple Touchpoints in Brand Communication 2019, Springer Gabler, Wiesbaden

ISBN-13: 9783658248772

2019 edition

Hardcover