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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.

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    eBook icon PDF eBook Advances in Advertising Research (Vol. 1)

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    • Title: Advances in Advertising Research (Vol. 1) by Ralf Terlutter; Âsandra Diehl; Âshintaro Okazaki
    • Publisher: Springer Nature
    • Print ISBN: 9783834921116, 3834921114
    • eText ISBN: 9783834960061
    • Edition: 2010 1st edition
    • Format: PDF eBook
    $21.00
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