Learn the Universal Strategy to maximize performance on every AdWords Account What is so special about this book? 0% Fluff : Not another book filled with info you can easily find on the internet 100% Practical , advanced and unique content One Universal Complete Strategy : Learn how to structure, manage and optimize every AdWords account Data-Driven : Learn how to use data and not your instinct in your decisions. Comprehensive rule-based optimization strategy : Learn how to flawlessly optimize your accounts based ...
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Learn the Universal Strategy to maximize performance on every AdWords Account What is so special about this book? 0% Fluff : Not another book filled with info you can easily find on the internet 100% Practical , advanced and unique content One Universal Complete Strategy : Learn how to structure, manage and optimize every AdWords account Data-Driven : Learn how to use data and not your instinct in your decisions. Comprehensive rule-based optimization strategy : Learn how to flawlessly optimize your accounts based on ROAS, step by step Search, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns explained. How to structure and optimize them Search Query Reports . Learn how to run one of the most powerful sources of data in your account Updated for the new AdWords interface What about the other AdWords books out there? AdWords Workbook, Ultimate Guide to Google AdWords, Advanced Google Adwords, Google AdWords for Dummies etc... these are books to learn what AdWords is and what is capable of. They are great as your first AdWords book. My intention for this book though is to be the last AdWords book you will ever need . Table of Contents Chapter 1. Account Setup New Account Existing Account Chapter 2. Proper Campaign Settings Campaign Type Campaign Goals Campaign Name & Campaign Types Network Locations Languages Budget Bidding Start and end dates Extensions Ad Rotation Ad Schedule Location options Dynamic Search Ads (DSA) campaign settings Additional Settings for Display Campaigns Additional Settings for Video Campaigns Chapter 3. Proper Ad Group settings Search Campaigns Ad Group Settings & structure Dynamic Search Ads (DSA) Ad group structure Prospecting campaign (Prsp) Ad Group Settings Remarketing campaign (Rmkt) Ad Group Settings Gmail campaign ad group settings & structure Video campaign & Universal App Campaign ad group settings & structure Dynamic Remarketing campaign ad group settings & structure Chapter 4. Ads Search campaigns ads Display campaigns ads Gmail campaign ads Video campaign ads Dynamic Remarketing campaign ads Chapter 5. The AdWords Editor AdWords Editor Installation & Setup The AdWords Editor Interface How to import Ad Groups and Ads on the Search Network How to import Ad groups in the Display Network How to import Keywords How to import Image Ads for the Display Network Creating/Duplicating a new campaign with AdWords Editor Creating/Duplicating a new Ad with AdWords Editor Chapter 6. How we make optimizations ROAS vs ROI vs CPA What is considered a good ROAS? The Strategy Choose the level of your optimizations Decision Tree Technique Decision Tree Technique examples Chapter 7. Bid Adjustments Device Bid Adjustments Location Bid Adjustments Ad Schedule Bid Adjustments Chapter 8. Search Query Report (SQR) How to perform a Search Query Report Chapter 9. The Keyword Planner Getting more accurate results
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Add this copy of Advanced Google Adwords Strategy: the Comprehensive & to cart. $14.95, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by Createspace Independent Publishing Platform.
Add this copy of Advanced Google AdWords Strategy: The Comprehensive & to cart. $16.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Createspace Independent Publishing Platform.
Add this copy of Advanced Google Adwords Strategy: the Comprehensive & to cart. $40.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by CreateSpace Independent Publis.
Add this copy of Advanced Google Adwords Strategy: the Comprehensive & to cart. $71.21, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by CreateSpace Independent Publis.
