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Adoption of Innovations: Comparing the Imitation and the Threshold Models

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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Heiman, Amir, and McWilliams, Bruce P, and Zilberman, David
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Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions.

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Adoption of Innovations: Comparing the Imitation and the Threshold Models 2022, Now Publishers, Norwell, MA

ISBN-13: 9781638280200

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