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Adding Value (Rle Marketing): Brands and Marketing in Food and Drink

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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink - Jones, Geoffrey (Editor), and Morgan, Nicholas J. (Editor)
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Adding Value (RLE Marketing): Brands and Marketing in Food and Drink 2015, Routledge, London

ISBN-13: 9781138965935

Paperback

Adding Value (RLE Marketing): Brands and Marketing in Food and Drink 2014, Routledge, Oxford

ISBN-13: 9781138793668

Hardcover