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Adding Sense: Context and Interest in a Grammar of Multimodal Meaning

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Adding Sense: Context and Interest in a Grammar of Multimodal Meaning - Kalantzis, Mary, and Cope, Bill
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In recent years, with the rise of new media, the phenomenon of 'multimodality' (communication via a number of modes simultaneously) has become central to our everyday interaction. This has given rise to a new kind of literacy that is rapidly gaining ground as an area of research. A companion to Making Sense, which explored the functions of reference, agency and structure in meaning, Adding Sense extends this analysis with two more surrounding functions. It addresses the ways in which 'context' and 'interest' add necessary ...

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Adding Sense: Context and Interest in a Grammar of Multimodal Meaning 2022, Cambridge University Press, Cambridge

ISBN-13: 9781108817981

Trade paperback

Adding Sense: Context and Interest in a Grammar of Multimodal Meaning 2020, Cambridge University Press, Cambridge

ISBN-13: 9781108495349

Hardcover