Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
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Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $16.15, very good condition, Sold by Reliant Bookstore rated 2.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 2011 by SAGE Publications, Inc.
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Seller's Description:
Very good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.
Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $18.06, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by SAGE Publications, Inc.
Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $20.21, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2011 by Sage Publications, Inc.
Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $34.66, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2011 by Sage Publications, Inc.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $47.45, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by SAGE Publications, Inc.
Add this copy of Ad Critique: How to Deconstruct Ads in Order to Build to cart. $54.38, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2011 by SAGE Publications, Inc.
