Accountable Marketing: Linking Marketing Actions to Financial Performance

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Read More

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $45.65 (Expires May 21, 2025) 365 Day Rental: $53.95 (Expires Nov 22, 2025) Buy eBook Lifetime Access: $82.99 Title: Accountable Marketing by David W Stewart Publisher: Taylor & Francis Print ISBN: 9780765647061, 0765647060 eText ISBN: 9781317274827 Edition: 2016 1st edition Format: EPUB eBook	$45.65 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ