Being both on-message and on-emotion is the hallmark of 21st-century advertising. Grounded in psychology and neurobiology as well as a study of advertising tactics, this resource provides 10 rules that enables companies and advertising agencies to be more effective.
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Being both on-message and on-emotion is the hallmark of 21st-century advertising. Grounded in psychology and neurobiology as well as a study of advertising tactics, this resource provides 10 rules that enables companies and advertising agencies to be more effective.
Read Less
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $6.76, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2010 by Kogan Page.
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $9.17, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2010 by Kogan Page.
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $13.00, very good condition, Sold by bookgrove rated 4.0 out of 5 stars, ships from Glenwood Springs, CO, UNITED STATES, published 2010 by Kogan Page Ltd.
Add this copy of About Face: The Secrets of Emotionally Effective to cart. $15.14, fair condition, Sold by Devils In The Detail Ltd rated 4.0 out of 5 stars, ships from Oxford, OXFORDSHIRE, UNITED KINGDOM, published 2010 by Kogan Page.
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Fair. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION-VERY GOOD-HARDBACK-light grub/wear and scuff marks to jacket, pages in nice condition, shipped from the UK. Sewn binding. Cloth over boards. 208 p. Contains: Unspecified.
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $34.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Kogan Page.
Add this copy of About Face to cart. $44.05, new condition, Sold by DEV BOOK AGENCY rated 4.0 out of 5 stars, ships from Ambedkar Nagar, UTTAR PRADESH, INDIA, published 2010 by Kogan Page.
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $77.35, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2010 by Kogan Page.
Add this copy of About Face: the Secrets of Emotionally Effective to cart. $86.51, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Kogan Page.
