This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, ""James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers ...
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This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, ""James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process."" Table of contents How it started The formula of experience The Pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts
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Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.19, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2015 by Createspace.
Add this copy of A Technique for Producing Ideas: a Simple Five Step to cart. $2.61, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by CreateSpace Independent Publishi.
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Add this copy of A Technique for Producing Ideas to cart. $9.00, like new condition, Sold by Weller Book Works, A.B.A.A. rated 2.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2016 by Createspace.
