Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the ...
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Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
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Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $45.46, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Phaidon Press Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780714838120.
Add this copy of A Smile in the Mind to cart. $50.17, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Phaidon Press.
Add this copy of A Smile in the Mind to cart. $50.18, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Phaidon Press.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of A Smile in the Mind to cart. $51.17, very good condition, Sold by Booksavers of Virginia rated 4.0 out of 5 stars, ships from Harrisonburg, VA, UNITED STATES, published 1998 by Phaidon Press.
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Goo3 jacket. In very good, unmarked condition. (Paperback with dust jacket). Dj has light soil. (International and Priority shipments not accepted for this heavy or oversized item. ) Your purchase benefits world-wide relief efforts of Mennonite Central Committee.
Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $68.18, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Phaidon Press Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780714838120.
Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $76.53, very good condition, Sold by 84 Charing Cross Road Books rated 5.0 out of 5 stars, ships from Cambridge, CAMBS, UNITED KINGDOM, published 2005 by Phaidon Press.
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Very Good Condition in Very Good jacket. 9780714838120. Commercial art Themes, motives. VG/VG-2005 reprint Phaidon paperback, imposing volume with unclipped dust-jacket, illustrated throughout. Minor stain to top front edge of inside if jacket and front of cover beneath, a little rubbing to jacket with surface minor pimples to top front, bright and unmarked throughout. Size: 30 cm. 240 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Art & Design; Commercial art Themes, motives; ISBN: 0714838128. ISBN/EAN: 9780714838120. Dewey Code: 741.6. The photos provided are of our own book, further photos may be arranged upon request. Inventory No: 082202.
Add this copy of A Smile in the Mind (Design) to cart. $92.05, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1998 by Phaidon Press.
Add this copy of A Smile in the Mind to cart. $100.63, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Phaidon Press.
Add this copy of A Smile in the Mind Witty Thinking in Graphic Design to cart. $143.70, good condition, Sold by 84 Charing Cross Road Books rated 5.0 out of 5 stars, ships from Cambridge, CAMBS, UNITED KINGDOM, published 2016 by Phaidon Press Ltd.
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Good Condition. 9780714869353. Art and Design. Good+ 2016 reprint revised ed Phaidon oversize paperback, end-flaps to cover. Bump and repaired surface tear to base of spine, central spine crease, bright and unmarked. N4 Size: 256mm / 290mm. 271 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Art & Design; Art and Design; The Arts; Design, Industrial and commercial arts, illustration; ISBN: 071486935X. ISBN/EAN: 9780714869353. Dewey Code: 741.6. The photos provided are of our own book, further photos may be arranged upon request. Inventory No: 092179.
Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $145.05, very good condition, Sold by Bookoutlet rated 5.0 out of 5 stars, ships from Bridgeton, NJ, UNITED STATES, published 2016 by Phaidon Press Ltd.
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Very good. Ships Within 24 Hours M-F-Satisfaction Guaranteed! Has a publisher overstock mark. Item is in Good Condition. Clean Copy With Light Amount of Wear.
