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A Practical Guide to Focus Groups: Research and Evaluation Guides

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A Practical Guide to Focus Groups: Research and Evaluation Guides - McNicol, Sarah, and Dalton, Pete
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The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.

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A Practical Guide to Focus Groups: Research and Evaluation Guides 2020, Lulu.com

ISBN-13: 9781716409295

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