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A Practical Guide to Enrollment and Retention Management in Higher Education

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A Practical Guide to Enrollment and Retention Management in Higher Education - Dennis, Marguerite J
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Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given. The importance of ...

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A Practical Guide to Enrollment and Retention Management in Higher Education 1998, Praeger, New York

ISBN-13: 9780897895910

Hardcover